39 William Street, Launceston, Tasmania 7250
    (03) 6332 6300

    opening times

    Monday – Friday 9:30 – 5pm, Sat and Sunday 10:30 – 5pm

    Closed Christmas Day


    Daily at 11.00am, 1.00pm and 3.00pm


    Readily available in Pubs and bottle shops across Tasmania (and in every state in Australia, as well as overseas). Also from the James Boag’s Brewery Experience venue.

    The story of James Boag’s Brewery starts in 1881 on the banks of the Esk River in Launceston. It was there James Boag and son established their tradition of brewing excellence. James Boag understood that there’s nothing on earth quite like Tasmania’s natural pure waters, and he used this as his inspiration to brew some of the finest beers in the land.

    When these miraculous waters are combined with other premier ingredients, the result is James Boag’s unique range of Tasmanian beer. Premium, the brewery’s multi-award winning favourite, is not only wildly popular in Tasmania, but can also be found on the mainland and in small pockets all over the world.

    Try the James Boag Brewery Experience and you can take a walk back through time with a brewery tour. There’s also a museum and gift shop. Even if you don’t have time for a tour, drop in for a beer or coffee. There’s also a selection of Tasmanian wine, cheese and light lunch options available.

    James Boag Beers

    James Boag's Premium Lager

    James Boag’s Premium is a smooth, subtle lager, a perfect balance between hop and malt.

    Bright pale straw in colour with finely beaded bubbles, the lager has a fruity front palate, followed by its distinctly crisp, dry finish. This unique taste combination makes it the ideal accompaniment to seafood, a perfect match of flavour intensity.

    It’s created with the finest ingredients, world-class brewing skills and the pure waters of Tasmania.

    James Boag's Premium Light

    ames Boag’s Premium Light provides a full-flavoured experience that is every bit as sophisticated as its Premium Lager alternative.

    Boag's Draught

    A traditional Australian style of lager, Circa 1930s.

    Boag's Draught Light

    A low alcohol Australian style of lager, launched in 1990.

    James Boags Wild Rivers

    James Boags newest release in 2018. This refreshing lager is a thoughtfully crafted balance between hop and malt.  Take in the fresh, piney aroma inspired by the rugged landscapes and waterfalls of Tasmania. It's low on bitterness with a clean, crisp finish.

    James Boags Draught

    James Boags master brewers use the finest fresh ingredients Tasmania has to offer, including top quality malts and Pride of Ringwood hops. The result is a crisp and refreshing, full-flavoured lager – it is sure to please the most discerning beer drinker.

    James Boags Draught Light

    Double batched, filtered and low-temperature evaporated, James Boag’s Draught Light is just 2.7% ABV, with a full and pleasing character. Available only in Tasmania.

    Boag's Wizard Smith Ale

    A traditional English Pale Ale, launched in 2007 and made with quality imported hops and a great deal of character.  Available only in Tasmania.

    Boag's XXX Ale

    Beautifully coloured and full of flavour, Boag’s XXX Ale is 4.8% ABV, as well as crisp, balanced and aromatic.  Available only in Tasmania.

    See full tasting notes for the entire James Boags range here.

    James Boag Facts

    Launceston is Tasmania's second major city and a vibrant hub for food and wine, culture and nature. In fact, the whole region is jam-packed with city and country charm, gorgeous old towns, excellent food and wine and beautiful scenic highlights.

    One of Australia's oldest cities, Launceston has one of the best-preserved early cityscapes in Australia with its elegant Colonial and Victorian architecture and century-old parks.

    Just a short walk from the city centre, Cataract Gorge is a slice of wilderness right in the heart of town and Launceston's star natural attraction.

    There's also plenty of culture on offer at art galleries, museums and local designer stores, not to mention the famous cool climate wines, local brews and fine dining that are the essence of the Launceston experience.

    And for a little 'home away from home', why not catch a game of AFL at Launceston's University of Tasmania Stadium?

    From Launceston, you can follow the Tamar Valley north through Tasmania's premium wine-growing region, past forested hills and farmland, lavender fields, vineyards, orchards and pretty riverside towns. Historic villages are found around every corner, from Longford on the outskirts of Launceston to Evandale, Ross and Campbell Town along the Heritage Highway south. For those interested in wildlife, nearby Narawntapu National Park provides many opportunities to see Australia's unique animals. Launceston's history began in 1804 when the commandant of the British garrison Lt. Col. William Paterson, set up a camp at Port Dalrymple, now known as George Town. A few weeks later, the settlement was moved across the river to York Town and in 1806 they finally settled in Launceston.

    See more at Discover Tasmania

    Also visit the Launceston Travel and Information Centre for more information on visiting Launceston and the Tamar Valley.

    Discover Tasmania

    Get directionsExport as KML for Google Earth/Google MapsOpen standalone map in fullscreen modeCreate QR code image for standalone map in fullscreen modeExport as GeoJSONExport as GeoRSS
    James Boags

    loading map - please wait...

    James Boags -41.432841, 147.138738 James Boag39 William Street, Launceston, Tasmania, 7250Web: (03) 6332 6300 39 William Street, Launceston, Tasmania, 7250, Australia (Directions)

    The Tasmanian Beer Trail © 2015